The World Cup's Unlikely Victor: America's Soft Power As the United States prepares to host the 2028 Summer Olympics and 2034 Winter Games, it has invested heavily in its bid to showcase American culture on a global stage.
But what's remarkable about this year's World Cup is how the tournament itself became a platform for America's soft power.
The Trump administration faced numerous challenges in hosting the tournament, including navigating complex immigration policies and FIFA's demands.