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Duolingo's Dominance Raises Concerns About EdTech's True Value

The World's Top EdTech Companies of 2026: Duolingo's Dominance Raises Concerns Duolingo has emerged as the top performing company in education technology for 2026, with over 60 million daily active users and $1 billion in bookings last year.

However, beneath its impressive surface, the EdTech industry is facing growing pains. One key factor behind Duolingo's success is its ability to tap into cultural moments and capitalize on them for marketing gain.

The company has successfully leveraged events such as the World Cup and Squid Game to resonate with users.

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