The Dark Side of Focus Groups: When Audiences Hijack the Art of Filmmaking Tom Holland has revealed that an early cut of "Spider Man: Brand New Day" was drastically altered after test screenings, resulting in a film the cast and crew disliked.
This is not an isolated incident; Hollywood's trend of prioritizing focus groups over filmmakers' intuition has been gaining momentum.
George Lucas has spoken out against this phenomenon, warning that it can lead to movies being dictated by fans rather than visionary creators.