Love It or Hate It, the Ferrari Luce Is a Thrilling Drive The automotive world is abuzz with Ferrari's latest offering, the Luce, an all electric car that has left fans and critics alike scratching their heads.
At a time when luxury brands are scrambling to electrify their lineups, Ferrari's approach seems particularly bold – or perhaps misguided?
The company's CEO, Benedetto Vigna, is no stranger to innovation; his background in semiconductors and experience with automotive technology have undoubtedly influenced the development of the Luce.