The Odyssey Effect: How Imax Is Riding the Wave of Premium Screen Frenzy The latest financial results from Imax show a significant increase in revenue and profits, driven by the success of premium formats like its own screens.
This trend is not limited to Imax; major studios and filmmakers are increasingly opting for premium screens, which are driving box office numbers. Imax's Q2 revenues rose 12% to $102.
8 million, with a significant portion of that growth attributed to the record breaking global opening weekend of Christopher Nolan's The Odyssey on Imax screens.